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CRT-550 PDF Questions - Guaranteed CRT-550 Questions Answers

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q58-Q63):

NEW QUESTION # 58
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

A. NTO would be charged by mobile operators directly for messages.
B. Not all countries are supported by MobileConnect.
C. Opting in for messages can only be done via inbound message.
D. Inbound messaging only works with local Long or Short Codes.
E. Long and Short Codes are not available for all countries.

Answer: B,D,E

Explanation:
Three considerations that should be made before implementing MobileConnect are:
* Long and Short Codes are not available for all countries. Long codes are local phone numbers that can be used for sending SMS messages in some countries, while short codes are special numbers that can be used for sending SMS messages in other countries. However, not all countries have long codes or short codes available or supported by MobileConnect.
* Inbound messaging only works with local Long or Short Codes. Inbound messaging is the ability to receive SMS messages from subscribers in response to outbound messages or keywords. This feature only works with local long codes or short codes that match the country of the subscriber's mobile number.
* Not all countries are supported by MobileConnect. MobileConnect relies on mobile operators and aggregators to deliver SMS messages to different countries, but not all countries have these services available or supported by MobileConnect.
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. References: https://help.salesforce.com/s/articleView?id=sf.
mc_moc_mobileconnect_overview.htm&type=5

NEW QUESTION # 59
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create an exclusion data extension populated with the identified subscribers.
B. Import the identified subscribers into a list when creating the send.
C. Create a suppression list populated with the identified subscribers.
D. Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Answer: D

Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days.
References: https://help.salesforce.com/s/articleView?id=sf.
mc_as_data_view_einstein_engagement_frequency.htm&type=5

NEW QUESTION # 60
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Create a local copy ofthe product data in each BU.
B. Use the File Transfer Activity to import data into each BU.
C. Give users the Administrator Role so they can see all of the data.
D. Share data extensions from the top-level BU.

Answer: D

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating localcopies or duplicating data.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units

NEW QUESTION # 61
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

A. Send Flow Activity
B. Triggered Send
C. Send Email Activity
D. Guided Send

Answer: A

NEW QUESTION # 62
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?

A. Create a random data extension within Email Studio.
B. Use Automation Studio with a random split activity.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.

Answer: B

Explanation:
# Comprehensive and Detailed Explanation: The correct tool to randomly divide a large Data Extension into multiple segments is using Automation Studio's Random Split Activity. You can define the number of groups (11) and the percentage distribution automatically without manually building queries.
# Why Other Options Are Incorrect:
* B and C: Random Data Extensions are not a native feature of Email Studio or Contact Builder.
* D: Journey Builder's Random Split is for journey paths, not for splitting Data Extensions for testing.
Exact Extract: Salesforce Help: Random Split Activity - Automation Studio
"Random Split Activity divides contacts into random groups based on user-defined percentages and can be used for A/B/N testing scenarios."
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NEW QUESTION # 63
......

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